There is no denying that emerging new media and technologies have changed the way that consumers receive, interpret and react to advertising messages and information.
This evolution of technology is for sure an endless one. Over the last years we have seen advancements in almost every industry: new trends in mobile, social media expansion and the list goes on.
The transformation in Marketing is underway since we spend a lot of hours with our mobile devices and we communicate through social media. This is a challenge for modern brands as they must have presence in all these platforms and create real time touchpoints with their customers.
The business strategy team at monks is helping the traditional organizations and brands to understand the needs of their customers, embrace new technologies and create a successful online presence.