Modern consumers have shut down the traditional world of advertising. They watch less TV, are reading less and less newspapers and they avoid anything not relevant with their interests -even online.
Modern brands should create and produce relevant and valuable content in order to attract prospects into customers and customers to repeat buyers.
Content Strategy is an ongoing process and it is integrated in the overall marketing strategy. It is not only a part of owned media –it is a part of reaching and engaging audiences using all available digital marketing techniques.