One of the main benefits of digital media and technologies is that you can measure almost everything using advanced methods of targeting. In this high competitive landscape the handling of behavioral advertising is not an easy task: a competitor may alter their media strategy, the online behavior changes constantly, and finally, new online advertising features are being introduced every day.
This is why at monks we do not work only on display, social, search or other fancy techniques like remarketing. We like the term integration; we believe in data and we like challenges.
Our strategy for performance media is always goal – oriented. Even when the objective is focusing on efficiency, engagement or even sales, we like to create an integrated media plan using technologies and data we have available.