Integrated Communications Agency
Pasalidi 65 str, Kalamaria
Thessaloniki
55132
T: +30 2310455535
F: +30 2310455535
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About this project

Blε

Introduction

Blε is a new, fashion brand, born in spring 2016. Its clothing line is an ode to the Greek summer, presenting key items that women love to wear during the summer holidays: kaftans, white tops, comfortable shorts, flat sandals and so much more.

The challenge

With no online presence whatsoever, we had to create everything from scratch, meaning: forming a creative online strategy that would be super attractive, easily understood by prospective fans and true to the brand’s core.

 

Results

A gorgeous Blε content that fans react to and love to share! The social media pages are themselves a glimpse of our most favourite summer holidays, presenting images of the most desired greek destinations, paired with the key stylish pieces you need when you visit.

 

Details

Date:  16th June 2016
Client:  Blε
Project URL:  Launch Project