About this project
Blε is a new, fashion brand, born in spring 2016. Its clothing line is an ode to the Greek summer, presenting key items that women love to wear during the summer holidays: kaftans, white tops, comfortable shorts, flat sandals and so much more.
With no online presence whatsoever, we had to create everything from scratch, meaning: forming a creative online strategy that would be super attractive, easily understood by prospective fans and true to the brand’s core.
A gorgeous Blε content that fans react to and love to share! The social media pages are themselves a glimpse of our most favourite summer holidays, presenting images of the most desired greek destinations, paired with the key stylish pieces you need when you visit.