About this project
New Matic is a Greek shoe brand, dedicated in creating trendy, handmade shoes for women. Stylish designs and high quality materials shape its collections, addressed to the contemporary woman who wants it all: style, high quality and comfort.
- To create a page that intrigues the contemporary smart (b2c) customer: a clever, modern page that promotes the dialogue between the fans and the brand.
- To increase b2c sales via Facebook (there is no e-shop).
- To create a strong online presence that will add value to the brand and its designs, and will act as a tool for the promotion of b2b sales.
A stylish page full of exciting, custom content. The creation of a clever New Matic language (both in text and visual terms) attracted more than 20 thousand active new fans in less than 6 months (the number continues to grow by the day) which translates to: higher brand value, a huge increase in b2c sales and more b2b deals.