Integrated Communications Agency
Pasalidi 65 str, Kalamaria
Thessaloniki
55132
T: +30 2310455535
F: +30 2310455535
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New Matic

New Matic

About this project

New Matic

Introduction

New Matic is a Greek shoe brand, dedicated in creating trendy, handmade shoes for women. Stylish designs and high quality materials shape its collections, addressed to the contemporary woman who wants it all: style, high quality and comfort.

The challenge

  1. To create a page that intrigues the contemporary smart (b2c) customer: a clever, modern page that promotes the dialogue between the fans and the brand.
  2. To increase b2c sales via Facebook (there is no e-shop).
  3. To create a strong online presence that will add value to the brand and its designs, and will act as a tool for the promotion of b2b sales.

Results

A stylish page full of exciting, custom content. The creation of a clever New Matic language (both in text and visual terms) attracted more than 20 thousand active new fans in less than 6 months (the number continues to grow by the day) which translates to: higher brand value, a huge increase in b2c sales and more b2b deals.

Details

Date:  16th June 2016
Client:  New Matic
Project URL:  New Matic