Integrated Communications Agency
Pasalidi 65 str, Kalamaria
Thessaloniki
55132
T: +30 2310455535
F: +30 2310455535
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Proto

Proto

About this project

Digital Marketing Strategy

Introduction

Proto is one of the biggest greek brands exporting local fruit worldwide. It supplies directly to large supermarket chains to major European countries, Southeast Asia, the Middle East, North Africa and Canada. Its roster includes major food chains as Tesco, Coop, Aldi and Asda.

The challenge

To create a successful online presence for a B2B brand and expand its presence to selected locations in Central and Northern Europe.

Our Approach

Our integrated marketing plan includes a strong social media presence, especially on networks which can help B2B communications such as LinkedIn. Our Search Engine Marketing activities combined with our field-oriented blog articles, boosted the brand’s presence in natural listings of Search Engines.

Results

  • Increase in traffic coming from social media (+80%)
  • Increase 200% for leads coming from social media
  • 40% more organic traffic to our website

 

Facebook: https://www.facebook.com/protofruits
Blog: http://www.proto.gr/blog
LinkedIn: https://www.linkedin.com/company/protofanousi-fruits-sa

Details

Date:  16th June 2016
Client:  Protofanousi Fruits SA
Project URL:  Launch Project