Integrated Communications Agency
Pasalidi 65 str, Kalamaria
Thessaloniki
55132
T: +30 2310455535
F: +30 2310455535
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Colorstories

Colorstories

About this project

Social Media Strategy

Introduction

Colorstories + the kid is the most significant break-through studio of portrait and wedding art photography in Greece. Its creative team is a fully original initiative in the Greek photo world, specializing in art photography and documentary photojournalism.

The challenge

To create a strong social media presence while using social media as a channel for sales and engagement.

Our Approach

The combination of content strategy with paid media and social advertising, transformed our page to a sales channel. Fans are using Facebook for customer service and as an online catalogue for their inspiration.

Results

  • The fan based tripled within few months
  • 40% increase in leads and conversions
  • Engagement rate is above the average of the industry

Facebook: https://www.facebook.com/colorstories

Details

Date:  7th September 2013
Client:  Colorstories
Project URL:  Launch Project